Ao contratar um domínio para o seu site, é importante considerar alguns aspectos para garantir que ele seja fácil de lembrar, represente bem o seu projeto e contribua para a visibilidade online. Aqui estão os principais pontos a avaliar:
1. Escolha do Nome
- Clareza e Facilidade de Memorização: O nome deve ser fácil de lembrar, escrever e pronunciar. Domínios curtos são mais fáceis de fixar e ajudam os visitantes a retornar.
- Relacionamento com o Conteúdo: O nome precisa ter relação com o conteúdo do site ou com a sua marca, de forma que os visitantes compreendam do que se trata apenas ao ler o domínio.
- Evite Caracteres Especiais e Números: Hifens, números ou caracteres especiais podem dificultar a memorização e até causar confusões, como troca de números por palavras (ex.: “2” por “dois”).
2. Escolha da Extensão
- Extensões Populares: As mais comuns são
.com,.com.br, e.net. O.comé o mais reconhecido, ideal para empresas e marcas globais, enquanto.com.bré popular no Brasil e pode ajudar a localizar o site para um público nacional. - Extensões Específicas: Existem extensões voltadas para nichos específicos, como
.orgpara organizações sem fins lucrativos,.edupara instituições de ensino e.shoppara lojas online. Essas extensões podem reforçar o propósito do site.
3. Verifique a Disponibilidade
- Muitos nomes já estão registrados, por isso é importante verificar a disponibilidade do domínio no registrador (como GoDaddy, Registro.br ou HostGator). Caso não esteja disponível, considere variações que mantenham a essência do nome original.
4. Considere a Reputação
- Histórico do Domínio: Alguns domínios já foram usados anteriormente. Use ferramentas como o Wayback Machine (archive.org) ou Whois para verificar o histórico. Domínios com histórico negativo (como envolvimento com spam) podem ter dificuldade para ranquear no Google.
- Marca Registrada: Evite nomes que possam infringir direitos de marcas registradas. Isso evita problemas legais e fortalece a identidade única do seu site.
5. Privacidade e Segurança
- Proteção de Privacidade (Whois Privacy): Essa é uma opção oferecida por registradores para proteger seus dados pessoais (como nome e endereço) no banco de dados público de domínios. Se você quer manter privacidade, verifique se o registrador oferece esse serviço.
6. Custo e Renovação
- Valor Inicial e Taxas de Renovação: O custo de um domínio geralmente é acessível (entre R$ 40 e R$ 60 por ano para domínios
.com.br), mas as taxas de renovação podem variar. Alguns registradores oferecem descontos no primeiro ano, mas cobram mais nas renovações. Verifique os valores de renovação para evitar surpresas. - Registrar Vários Anos: Muitas vezes, é possível registrar o domínio por vários anos. Isso garante que você não precise renová-lo anualmente e ainda pode contribuir para o SEO, pois o Google pode ver sites com registros de longo prazo como mais confiáveis.
7. Fácil de Ler e Digitar
- Escolha um nome que seja claro para digitar, evitando ambiguidade (como palavras com ortografia semelhante ou abreviações que possam ser lidas de várias formas).
8. Futuro e Crescimento
- Pense no futuro do site ao escolher o domínio. Ele deve representar a sua visão para o site a longo prazo, caso o projeto cresça ou se expanda.
Conclusão
Escolher o domínio certo é um passo importante, pois ele representa a primeira impressão do seu site. Dedicar um tempo para pensar no nome, verificar a extensão ideal e garantir que o domínio está alinhado com os objetivos do seu site vale o esforço.
58 respostas em “Tudo que você precisa saber para comprar um domínio”
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